FAKTOR YANG MEMPENGARUHI KEPUASAN MAHASISWA TERHADAP PENGGUNAAN DIGITAL PAYMENT DENGAN PENDEKATAN TAM DI UNIVERSITAS BALI INTERNASIONAL

The era of revolution 4.0 is the initial milestone birth globalization in world economy. current movement business progress accompanied by developments field information and communication technology. Technological economic sector are supported financial Financial transactions carried out Indonesian people more than 50% using a payment system form an e-wallet. One them digital payment, OVO brand wallet service or electronic money application that functions as means online developed PT. International Visionet. variety applications offered makes students consumers selective choosing provide satisfaction for themselves. Therefore, it important to know factors influence student with use payments. purpose this study was analyze payments (OVO) Technology Acceptance Model approach at Bali University. research method used quantitative linear regression test.